Alfeya Valrina graduated from Fashion Institute of Technology in  New York and Fashion Institute of Design and Merchandising in Los Angeles. During her time in New York and Los Angeles, she worked with designers and stylists performing different roles from designing, creative directing, production, to styling and advertising. 

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Alfeya started her accessories line with a mission to promote fair labour practice in Indonesia. Alfeya embraces traditional technique of production. All of Alfeya's products are handmade in her studio with the help of local artisans. She also sources her materials ethically and carefully.